Infant formula: Government is criticised for “inexcusable” delay in toughening marketing rules

Baby feeding charities and experts have called on the government to urgently publish its response to recommendations for tackling the high price of infant formula made by the UK’s competition regulator in February.

It is now eight months since the Competition and Markets Authority (CMA) published its final report into infant formula and follow-on formula milks.1

The regulator made 11 recommendations, including clearer labelling and marketing to show parents that all infant formula products meet the nutritional and safety needs of healthy babies and that cheaper products are not nutritionally inferior. It said that high prices are driven largely by commercial milk formulas maintaining profit margins of 50-75%.

The Baby Feeding Law group and other experts on infant feeding have written to the health and social care secretary, Wes Streeting, urging him to publish the Department of Health and Social Care’s response to the report and accept all the CMA’s recommendations.

The letter says, “Unjustifiably high infant formula prices continue to be a serious …

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