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Unethical pharmaceutical marketing: a self-regulating system must rehabilitate companies

  1. Alex Fell, director
  1. Prescription Medicines Code of Practice Authority, London, UK
  1. afell{at}pmcpa.org.uk

I welcome Mulinari and Ozieranski’s detailed discussion about the role of self-regulation in pharmaceutical marketing.1 The authors are right to emphasise the important role of individual healthcare professionals and organisations in reporting breaches of the Association of the British Pharmaceutical Industry (ABPI) code and in responding to any formal sanctions that are applied.

An important aspect of any self-regulatory system is that it must rehabilitate companies …

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